Field Diary
Momi Momi Wonderland, Shibuya: The '32% OFF' on the Badge Is a Rate, Not a Discount
Momi Momi Wonderland is a bust-specialist delivery health running out of Shibuya from noon to seven the next morning, and its price board is five overlapping discount channels that mostly cancel each other out. The coupon badges advertise 32% and 35% off, and the arithmetic behind those numbers is not money off — it is yen-per-minute, measured against a baseline that quietly includes a paid extension nobody made you buy. A daytime field report on where the real floor is, why your ward decides which menu you are allowed to see, and the five footnotes that decide your bill.