Field Diary
Visit Two at Hajimete no Este Ikebukuro: What 'First Time' Costs You the Second Time
A Thursday-lunchtime return trip to Hajimete no Este Ikebukuro, the north-exit reception esthetic built around first-timers — and the math on what happens when every new-customer perk falls away, why your second visit can cost 26% more than your first, and the one sequencing move (coupon first, Yumeoto points second) that flattens it back out.