Field Diary
Gossip Girl Koiwa: A Chain Lands in Tokyo and the Ladder Runs Backwards
A field report on Gossip Girl Koiwa, the Tokyo beachhead of a 61-shop chain that planted its flag at the far east end of the Sobu line. Three courses from ¥13,000, a rotating guerrilla banner that quotes ¥3,000 higher and calls it a discount, ¥7,000 acquisition coupons, and a per-minute rate that gets worse the longer you stay.