STELLA NEXT（ステラネクスト） runs out of 歌舞伎町 (Kabukicho), Shinjuku Ward, phone 03-6233-8258, filed on Cityheaven as デリヘル(スタンダード/新宿・歌舞伎町) — standard-class delivery health. Hours are 10:00 to 06:00 the next morning, 年中無休, year-round. Twenty trading hours a day, which will matter more than it sounds like it does.
It's the younger sibling of STELLA TOKYO in Ikebukuro, and it wears the fact openly — the sister-shop banner sits on the front page and the LINE account is shared branding. The house copy says it opened about a year ago and has climbed into the Shinjuku rankings since, on a policy it describes as 「厳しい採用条件」, strict hiring standards. The roster numbers back the pitch in a very specific way: 233 women registered, and on today's board, eighteen working, aged 18 to 24, average 20.6. That is an extraordinarily narrow band. Most shops I take apart span fifteen or twenty years of age range. This one spans six. Whatever else "厳しい採用条件" means here, it clearly means an age filter, and the shop is entitled to that — but it tells you the entire product in one number, and it tells you before you've read a word of copy.
The Standard Board
Six courses, all figures as printed on the shop's own 料金表.
| Course | Price | Per minute |
|---|---|---|
| 60 min | ¥19,000 | ¥317 |
| 80 min | ¥25,000 | ¥313 |
| 90 min | ¥28,000 | ¥311 |
| 100 min | ¥32,000 | ¥320 |
| 120 min | ¥39,000 | ¥325 |
| 150 min | ¥48,000 | ¥320 |
Nomination is ¥2,000. Extension is ¥12,000 per 30 minutes. And then a line I almost never get to write: 本指名 — asking for the same woman again — is 無料. Free.
Look at that per-minute column before anything else, because it does something boards aren't supposed to do. The cheapest minute is at 90. The most expensive minute on the entire sheet is at 120 — ¥325 — which is dearer than the sixty-minute course. You book two hours instead of one and you pay more per minute for the privilege. Then it comes back down at 150. It's not a ladder. It's a dip and a hump.
One Rung Costs Extension Money
The average rate tells you where to stand. The marginal rate tells you why. Here's what each additional block actually costs:
| Step | Extra | Per minute |
|---|---|---|
| 60 → 80 | +¥6,000 | ¥300 |
| 80 → 90 | +¥3,000 | ¥300 |
| 90 → 100 | +¥4,000 | ¥400 |
| 100 → 120 | +¥7,000 | ¥350 |
| 120 → 150 | +¥9,000 | ¥300 |
Three of the five steps cost ¥300 a minute, flat. That's a coherent, honest number and it's the spine of this board. Then there's one rung that doesn't match, and it doesn't match by a third:
The ten minutes between the 90 and the 100 cost ¥400 each. ¥400 is exactly the extension rate — ¥12,000 ÷ 30.
That's the only place on the sheet where booking time in advance costs you the same as buying it in the room. Everywhere else, committing up front is worth ¥100 a minute to you. So the 100-minute course is the one rung on this ladder you should never stand on — it charges you in-room prices for a decision you made before you dialled. Go 90, or go 120. Not 100.
For completeness, because plenty of boards hide a trap here and this one doesn't: booking outright always beats booking short and extending. 60 + one extension is ¥31,000 against ¥28,000 for the 90. 90 + one extension is ¥40,000 against ¥39,000 for the 120. 120 + one extension is ¥51,000 against ¥48,000 for the 150. The house wins nothing by walking you up in the room, which is worth knowing when the operator asks how long you want.
The Discount Column Turns the Board Upside Down
Printed right alongside the standard prices is a second column headed 口コミ割引 — the review discount. It is the same two things on every single course: ¥2,000 off, and ten minutes added.
| Course | Standard | With review | You get | Per minute |
|---|---|---|---|---|
| 60 min | ¥19,000 | ¥17,000 | 70 min | ¥243 |
| 80 min | ¥25,000 | ¥23,000 | 90 min | ¥256 |
| 90 min | ¥28,000 | ¥26,000 | 100 min | ¥260 |
| 100 min | ¥32,000 | ¥30,000 | 110 min | ¥273 |
| 120 min | ¥39,000 | ¥37,000 | 130 min | ¥285 |
| 150 min | ¥48,000 | ¥46,000 | 160 min | ¥288 |
Read that per-minute column and then read the standard one again, because they point in opposite directions. The standard board dips to its best value at 90 minutes. The review board is perfectly monotonic — cheapest at 60 and worse every rung after. The standard sheet says go longer. The discounted sheet says go shorter. And the discounted sheet is the one most people are actually standing on, because the review discount has no first-visit restriction; it's available to anyone willing to type.
The reason is that the discount is flat twice over. Both halves — the ¥2,000 and the ten minutes — are constant regardless of how much you spend. On the 60-minute course those ten minutes are 16.7% more time; on the 150 they're 6.7%. The ¥2,000 is 10.5% off the 60 and 4.2% off the 150. Neither component scales, so the whole benefit collapses toward the bottom of the board. A discount that doesn't scale isn't a discount on the shop — it's a discount on the short course, and it's the short course the shop is quietly steering you toward.
The Shop Undersells Its Own Best Offer
Stack the new-girl discount on top and you reach the floor of the building. The 新人割 — two weeks from a woman's start date — is ¥2,000 off on its own, or, if you post a review as well, ¥3,000 off plus the ten minutes. It's an either/or, not a stack. On the coupon page it's badged like this:
新人割引き！口コミ投稿で3000円引き！ — 16% OFF!! — 60分 16,000円
Sixteen percent. That's ¥3,000 ÷ ¥19,000, and it is arithmetically correct, and it is also wrong about what the offer is, because the badge counts only the cash and the offer also includes the ten minutes.
Price the time at the shop's own standard rate — ¥316.67 a minute, from its own 60-minute course — and seventy minutes is worth ¥22,167. You're paying ¥16,000. That's ¥6,167 off, or 27.8%.
Or, if you'd rather skip the arithmetic entirely: ¥16,000 for seventy minutes, against ¥19,000 for sixty. Three thousand yen less money for ten minutes more time.
At ¥229 a minute, that is 26% cheaper than the best rate anywhere on the standard board — better than the 90-minute course by a distance no coupon on this page admits to. I spend most of these write-ups catching shops inflating their own numbers. This one has the best offer in the building sitting on its coupon page wearing a badge that understates it by twelve percentage points. Somebody divided ¥3,000 by ¥19,000, got a number, and stopped.
The Discount Cohort Is Smaller Than It Looks
So how many women is that best price actually available on? The shop publishes its intake dates, so you can just count.
Ten new arrivals between July 9 and August 4 — a genuine pipeline, roughly one every two and a half days, which is what a shop scaling out of its first year looks like. But the 新人 window is two weeks, and today is August 3, so the arrivals from 7/9, 7/10, 7/16 and the three from 7/18 have all aged out. In-window right now: the 8/2 entry and the 7/24 entry. Two. Two more land on 8/4.
Then filter by who's actually working. Of those two, exactly one appears on today's shift board.
Line the funnel up and it's stark:
| Count | Share of catalogue | |
|---|---|---|
| Registered on the site | 233 | 100% |
| On today's shift board | 18 | 7.7% |
| In the 新人 discount window | 2 | 0.9% |
| Both in-window and working today | 1 | 0.4% |
That is not a criticism — every delivery shop in Tokyo has a catalogue several times the size of its daily floor, and this ratio is normal. It's a warning about how you spend your evening. The 233 is a portfolio, not a menu. If the ¥16,000 rate is why you're here, don't browse 233 profiles; open the 新人入店 list, cross it against today's board, and you will be finished in about ninety seconds because there is one name on it.
Free Repeat Nomination Changes the Second Visit
Back to that line in the fee block, because it's genuinely unusual and it's worth real money: 指名料 ¥2,000, 本指名 無料.
Picking a stranger off the website costs ¥2,000. Asking for the woman you saw last time costs nothing, forever. Most shops charge the same for both, and a fair number charge more for 本指名 on the theory that you'll pay a premium for the relationship. This one runs it the other way — it charges for search and gives away loyalty.
Follow the money over three visits, 60 minutes each, meeting in a Kabukicho love hotel:
| Course | Nomination | Total | Per minute | |
|---|---|---|---|---|
| Visit 1 — new woman, review + 新人割 | ¥16,000 (70 min) | ¥2,000 | ¥18,000 | ¥257 |
| Visit 1 — anyone, no coupons | ¥19,000 (60 min) | ¥2,000 | ¥21,000 | ¥350 |
| Visit 2+ — same woman, review | ¥17,000 (70 min) | ¥0 | ¥17,000 | ¥243 |
| Visit 2+ — same woman, no review | ¥19,000 (60 min) | ¥0 | ¥19,000 | ¥317 |
¥350 a minute to walk in cold and book nobody in particular. ¥243 to come back to someone and write a paragraph. That's a 31% spread, and every input to it is published on the shop's own pages. The optimal path through this place is not subtle: take a new arrival on the first visit with both coupons, and if she's any good, never pay a nomination fee again.
The Transport Line Can Exceed the Entire Discount
Delivery shops hide their real price in the travel fee, and this one at least publishes the whole grid:
| Where you are | Fee | As % of a ¥19,000 course |
|---|---|---|
| Kabukicho / Okubo-area love hotels | Free | 0% |
| Shinjuku Ward, incl. business hotels | ¥1,000 | 5.3% |
| Toshima, Shibuya, Minato, Chiyoda, Bunkyo, Nakano, Suginami, Setagaya (inside Kan-nana) | ¥2,000 | 10.5% |
| Itabashi, Kita, Nerima, Taito, Meguro, Chuo, Setagaya (outside Kan-nana) | ¥3,000 | 15.8% |
| Ota, Katsushika, Koto, Edogawa, Adachi, Arakawa, Shinagawa, Sumida | ¥4,000 | 21.1% |
| Anywhere else | ask | — |
Two things jump out.
Within Shinjuku Ward, the building type is a price. A love hotel in Kabukicho or Okubo is free; a business hotel in the same ward is ¥1,000. Same district, same dispatch, ¥1,000 difference decided by which lobby you're standing in. Nobody thinks of a hotel booking as a line item on a fuzoku bill. Here it's worth half a nomination fee before you've done anything else.
And the outer tier costs more than the best discount saves. The maximum cash discount in this building is ¥3,000. Transport to Edogawa or Adachi is ¥4,000. Book the shop's very best coupon and then meet in the wrong ward and you have handed back 133% of it — you're worse off than if you'd stayed home and never opened the coupon page. On the ¥16,000 rate, a ¥4,000 fee is a 25% surcharge. This is the biggest single lever on this page and it is entirely in your control.
Worth flagging: Cityheaven lists the shop's 派遣エリア as 東京都新宿・歌舞伎町（新宿区） and nothing else, while the shop's own fee table dispatches to more than twenty wards, out to the eastern edge of the city. The listing understates the reach considerably. If you're outside Shinjuku, don't take the Cityheaven field as a no.
Cancellation Is a Debt, Not a Charge
The cancellation policy has a structure I've not seen stated this plainly:
- Cancelling a confirmed booking: ¥5,000, payable on your next visit.
- Same-day cancellation, or cancelling without contact: 100% of the course, payable on your next visit.
- Once play has started, no cancellation.
Note the mechanism. Nothing is collected at the time — it's carried forward as a balance against a visit you haven't made yet. Which means, arithmetically, it binds exactly one group of people: those who intend to come back. Walk away and there's nothing to collect. So read it for what it is — a deterrent aimed at regulars, not a charge aimed at strangers — and note that on a same-day no-show it is a full ¥19,000 sitting on your name. The 注意事項 also reserves the right to refuse anyone who cancels frequently, which is the real enforcement.
To the shop's credit, the same block states 「ぼったくりや振替の一切なく」 — no overcharging, no bait-and-switch substitutions — and 振替 (getting a different woman than the one you booked) is a genuine plague in this district. Stating it in print is not proof, but shops that intend to do it don't usually print a promise not to.
What I Couldn't Verify
Being straight about the gaps, because there are three and one of them is large.
The 特別料金 amount is not published anywhere. Not a range, not a typical figure, not a marker on the profiles I could see. For a shop whose entire proposition is this quality at this price, the size of the surcharge on its best women is the number that decides whether the proposition is true, and it is the one number missing. Ask on the call, before you pick.
No membership fee (入会金) and no payment methods are stated — cards, cash, e-money, none of it. Assume cash until told otherwise.
And the LINE offer contradicts itself across two pages. The shop's own price sheet advertises LINE registration as +10 minutes plus a ¥2,000 discount ticket, with a shot at a half-price voucher. The Cityheaven LINE coupon is a flat ¥2,000 off the 60-minute course, ¥17,000, no extra time, 併用不可 — no combining with anything. Those are not the same offer. Since none of the discounts here stack, which one you're being given is worth about ten minutes of your booking. Get it confirmed verbally.
The included-service list and the option menu, at least, are published in full — options run in clean tiers of ¥1,000 / ¥2,000 / ¥3,000 / ¥4,000 / ¥5,000 — and 本番 is explicitly prohibited, along with recording of any kind and scouting the cast. No ambiguity there, which is more than a lot of listings manage.
The Roster Is Back-Loaded and the Price Isn't
Last structural note, and it's the one that decides what your money buys.
There is no time-band pricing on this sheet. One column, twenty hours. ¥19,000 at 10:00 in the morning is ¥19,000 at 04:00 the next. Flat pricing is usually a point in a shop's favour — no cover charge appearing at 17:00, no surcharge for arriving off a late flight.
Except the roster is not flat at all. Counting today's eighteen shifts hour by hour:
| Time | Women available |
|---|---|
| 10:00 | 1 |
| 12:00 | 4 |
| 14:00 | 7 |
| 17:00 | 10 |
| 19:00 | 13 |
| 20:00 – 24:00 | 14 |
| 02:00 | 10 |
| 04:00 | 5 |
| 05:30 | 2 |
The shop advertises twenty trading hours. It has fourteen women on the floor for four of them, and one woman for the first two. At ten in the morning you are paying the ten-o'clock-at-night price for 7% of the ten-o'clock-at-night selection — and if she happens to be a 特別料金 woman, you'll pay more than that, with no alternative on the board to walk to.
So the real cost of an early booking here isn't yen. It's that the price stays flat while the choice collapses, and the choice is the entire product. The genuinely good news is the tail: five women still working at 4 a.m., three at five, at the identical rate. If you're coming off a late shift or a long night in Kabukicho, this shop prices the small hours exactly like prime time, and very few of its neighbours do.
The Verdict
- Price transparency: ★★★☆☆ — six courses, both nomination types, the extension rate, a five-tier transport grid and a full cancellation policy, all in print. Marked down hard for one thing: the 特別料金 surcharge is announced and never quantified, on a shop that sells itself on price.
- Value, first visit: ★★★★★ — ¥16,000 for 70 minutes is ¥229 a minute, 26% under the best standard rate, and the shop's own badge undersells it. If you can take a new arrival, take it.
- Value, standard board: ★★★☆☆ — a real floor at 90 minutes, a 120 that costs more per minute than the 60, and a 100-minute rung priced at the extension rate. Coherent ¥300 marginal spine with one bad rung sitting on it.
- Value, returning: ★★★★★ — free 本指名 is the most valuable line on the sheet and almost nobody advertises it. ¥243 a minute, indefinitely, for coming back and writing a paragraph.
- Roster: ★★★★☆ — 233 registered, 18 a day, 18 to 24, average 20.6. Deep pipeline, ten arrivals in under a month, exceptionally narrow age band. Whether that's a feature depends entirely on what you came for.
- Honesty of promotion: ★★★☆☆ — no inflated banner, no phantom door price, and a printed promise against 振替. But "standard prices" with an unpriced exception for the best women is a slogan doing work its own footnote won't support.
- Going back: ○ — on the 90, on a repeat 本指名, after 8 p.m.
The read I'd hand a friend at the Kabukicho gate: open the 新人 list, not the catalogue. One name on it is working tonight, she's ¥16,000 for seventy minutes, and that's the cheapest minute in the building by a margin the shop hasn't noticed. Book a love hotel in Kabukicho or Okubo, not a business hotel and not across the river — that decision is worth up to ¥4,000, more than any coupon here. Come after eight, when the board is at fourteen instead of one. Skip the 100. And before you pick anybody, ask the desk the one question the price sheet refuses to answer: is she 特別料金, and how much? Because "high-end-class women at standard prices" is a good line, and everything on this page supports it — right up to the asterisk.
Two hundred and thirty-three names. One of them, tonight, is the right price. Logged.