Field Diary
KabukichoDelivery Health
STELLA NEXT Kabukicho: The Slogan Promises Standard Prices — Then the Price Sheet Adds an Asterisk
A Kabukicho field report on STELLA NEXT, whose pitch is high-end-class women at standard prices — until the small type on its own price sheet says the standout women carry a surcharge it never publishes. Plus the one rung on the ladder priced like an extension, a review discount that inverts the whole board, and the best deal in the building being badged at 16% when it's worth 28%.
