Field Diary
Five Thousand Yen Off, Ten Minutes Gone: E+ Kinshicho, Kinshicho Delivery Health
E+ Kinshicho runs four discounts at the same time. The loudest one shouts 5,000 yen off and works out to 350 yen a minute — worse than two lines inside its own coupon, and worse than the two quieter offers next to it. A Sunday afternoon spent rebuilding the whole board in yen per minute.