Every New Yorker knows the diner menu. Eleven pages, laminated, a breakfast special that runs until 11 and a "deluxe" version of everything that costs three dollars more for a pickle and some fries. Nobody reads the whole thing. You find the deal, you order it, and you feel smart.
Aimable's price page is the Yoshiwara version of that menu, and I read the whole thing.
Two descriptions of the same house
The first thing I noticed is that the shop and its listing don't agree on what it is. The official site, aimable.tokyo, titles itself 吉原高級ソープランド, a high-class Yoshiwara soapland. The landing page promises "lovable cast members" and "a premium, luxurious time," under the slogan 高級×癒し, "luxury times healing."
Cityheaven files the same shop as ソープ(スタンダード/吉原), the standard tier. The shop's own blurb there is friendlier and much less formal. It calls the interior カジュアル (casual) and the place itself "a secret-base kind of shop on a back street."
I like the second pitch better, honestly. And after reading the prices, I think both descriptions are true, because Aimable runs a standard house and a luxury house under one roof and lets the course you choose decide which one you get.
The basics
Here's the paperwork, straight from the shop:
- Address: 東京都台東区千束4-22-3 (Senzoku 4-22-3, Taito-ku)
- Phone: 03-5808-9604
- Hours: Cityheaven says 10:00 to 24:00. The official system page says 9:00 to 24:00. The 9:00 figure lines up with the phone booking window, but I'd confirm the first slot before I planned around it.
- Parking: on site, with a car service from the station.
The menu, top to bottom
All of these are totals for the session, as the shop presents them. I'm listing them the way I sorted them, from the fancy end down.
The tiers. The shop's course sheet is headed 基本料金(総額), basic price, total. There are three named tiers:
- Premium Course: 120 minutes, ¥85,000. These women are excluded from every discount.
- Gold Course: 120 minutes, ¥67,000.
- Silver Course: 100 minutes ¥48,000, 130 minutes ¥58,000.
The regular course. A separate notice announces a price revision from May 1, "due to the recent rise in prices," and lists a 通常コース (regular course) under the Silver rate: 100 minutes ¥45,000, 130 minutes ¥55,000. The same notice gives the newcomer discount as ¥43,000 / ¥53,000 and the free rate as ¥42,000 / ¥52,000. It doesn't say which year that May was, but these are the numbers the shop is showing today, and the Cityheaven coupon page uses the same ¥45,000 as its "normal" 100-minute price.
So a standard 100-minute session at Aimable is ¥45,000, and the tiers above that are about who you're booking, not how long you stay. The course sheet notes that you can nominate women by phone or online, "except for some cast members." I read that as the Premium women having their own rules. Ask.
Where the deals are
This is the part of the diner menu I actually care about.
1. The Cityheaven coupon: ¥39,000 for 100 minutes. This is the cheapest price I found. It's 13% off the ¥45,000 regular rate, and the conditions are strict: first-time customers only, free booking only (you name a time, and you choose the woman at the shop), and it may not be available depending on reservations. Book online and pick the coupon course, or say 「ヘブンクーポン」 on the phone. You don't earn Heaven points on it. The shop says it's been extended "due to popularity," with no end date listed.
2. The morning course: ¥40,000 / ¥47,000. Arrive between 10:00 and 13:00, book free, and you pay ¥40,000 for 100 minutes or ¥47,000 for 130. The women are chosen at the shop, and it can't be combined with other discounts. For a 130-minute session, this is the best rate on the page.
3. The free event: ¥42,000 / ¥52,000. This is the all-day version, open to anyone who isn't nominating. You choose from photos at the shop, and you say 「フリー割引」 on the phone. The shop notes it may not apply in some situations.
4. The newcomer discount: ¥43,000 / ¥53,000. This one is for booking a woman who's new to the house.
5. The monthly event cast: ¥46,000 for 130 minutes. Each month the shop picks some women at random and offers them at a special 130-minute rate. You can use it with an online nomination, but not a 本指名 (a repeat request for a woman you've seen before), and it can't be stacked.
Here's how that math comes out:
- Want to choose her yourself from the website? Newcomer discount or monthly event cast.
- Don't care who, as long as it's cheap? The coupon, ¥39,000.
- Want the long session? Show up before 1 p.m. for ¥47,000 / 130 minutes.
For the ones who come back
The shop's member card is simple. You get one point per visit, and five points take ¥5,000 off your next session. It works with nominations too, but not with Premium companions. Members also get two things new customers can't have: booking a week ahead and extensions at ¥15,000 for 30 minutes or ¥30,000 for 60. Separately, Cityheaven gives 1,000 Heaven points for visits booked through its reservation system, though not on the coupon course.
Getting a slot
The official system page lays out the booking windows:
- New customers: from 21:00 the night before, or from 9:00 on the day.
- Members: from 9:00, one week ahead.
That matters, because by the time I was reading on a Sunday afternoon, the official site's "today" list already had five women marked ご予約一杯です (fully booked). Among them were 高島あすか (Asuka Takashima), こゆき (Koyuki) and 中村しずか (Shizuka Nakamura), which isn't a coincidence. They're three of the most-reviewed names on the Cityheaven list, with 30, 26 and 23 reviews. みま (Mima) and 今田かなこ (Kanako Imada) are in the same range. If you want one of them, set an alarm for 9 p.m. the night before.
The roster itself is young and tightly grouped. The women I saw on Cityheaven were all 21 to 23. The official top page was also promoting a newcomer set to debut on October 4, described as a working nurse.
The ride in: note the change
This is the practical detail most likely to catch a visitor out. There's a banner across the top of every page of the official site:
関係各所の指導により【三ノ輪・南千住・田原町・浅草】でのご対応なります
It says that on guidance from the relevant authorities, pickups now run only from Minowa, Minami-Senju, Tawaramachi and Asakusa, and it asks customers to check the official pickup points. That means no Nippori, which many Yoshiwara guides still list as a default meeting spot. The Cityheaven listing gives the four spots:
- Tawaramachi (Ginza Line): out of exit 1 or 3, near the APA Hotel
- Asakusa (Tobu Line): north exit, near MOS Burger
- Minowa (Hibiya Line): out of exit 1b, about 20 meters straight ahead
- Minami-Senju (all lines): the rotary, near Burger King
If you're staying in Asakusa, you're in luck, since two of the four are in walking distance of half the hotels in town.
What I'd actually do
I didn't find a notice on the official site or the listing refusing overseas customers, which some Yoshiwara houses do post. If your Japanese is shaky, though, the discounts above all depend on saying the right phrase on the phone, so write them down.
If I were booking this week as a first-timer, I'd use the coupon at ¥39,000 for a weekday afternoon and let the front desk pick for me. If I liked the place and wanted a specific woman, I'd come back on the newcomer or monthly-event rate. I wouldn't touch the Gold or Premium tiers until I'd been through the regular door once. At ¥67,000 and ¥85,000, you're paying diner prices for the deluxe plate, and I'd want to know the kitchen first.
It's a standard house with a luxury wing, and it publishes every number you need. In Yoshiwara, that alone puts it ahead of the pack.