Last month this site took Ageha (～あげは～) apart as a price sheet: the straight-line ladder, the cheap minutes at the top, the coupon that shouts louder than it should. I'm not doing that again. This time I read the shop the way a second-time or tenth-time customer would. What does Ageha do for the guy who comes back?
Quick facts so nobody has to scroll back a month. Ageha is a delivery health (deriheru) with a hitozuma (married women) concept, run out of Sugamo and filed under Otsuka on Cityheaven. Phone 03-5907-4919. The official site is wbc2008.com, and it says the shop has been going since 2008. Everything below comes from that site's system page and price image and from the Cityheaven listing, all read on October 2, 2026. I haven't booked. This is the homework, not the date.
Rule one: show your number
The official system page opens with one instruction, repeated twice: call with 番号通知, your caller ID visible. Do that and the shop registers your phone number as a member, for free. That number is your whole account. There's no card, no app and no login.
What you get for it, according to the system page: points that turn into cash back and the right to book the day before (前日予約). You can still call from a withheld number or a pay phone, the page says, but then you can't become a member. The price image is blunter. It says withheld numbers and pay phones may not be able to book at all.
The new-customer price depends on the same rule. The price image's ご新規様限定割引 (new-customer discount) box reads:
- 60 min: ¥18,000
- 80 min: ¥22,000
- membership and online nomination fees: free
- and in red: 非通知設定、ホテル電話のご利用は出来ません. No withheld numbers, and no calling from the hotel room phone.
That last part is the one visitors trip on. You're in a business hotel near Otsuka Station, the phone's right there on the nightstand, and it's the one phone this deal won't take. Use a mobile that shows its number. If you're from abroad, I found nothing on the system page's refusal list about nationality. It does turn away camera users, drug users and pushy customers, among others. But the call happens in Japanese, so either be ready for that or have a better plan than hope.
The points math
Here's the loyalty program, straight off the image:
| What | Rule |
|---|---|
| Earning | 1 point per visit, whatever the course length |
| 5 points | ¥2,000 off |
| 10 points | ¥5,000 off |
| Fine print | Both rewards apply only to courses of 100 minutes or more |
One point per visit no matter how long you book means the program pays for coming back, not for staying long. A guy who books the 50-minute course ten times earns the same as a guy who books the 160 ten times. Then the fine print flips it around: you can only cash in on a long course. So the short-course regular saves up points and then has to book long to spend them.
Run the ten-point reward against the list price. The 100-minute course is ¥26,000, so ten visits buy you one 100-minute session for ¥21,000. That works out to ¥500 a visit. It isn't a fortune. But it's the first ¥5,000 I've seen anywhere in Ageha's material. Last month's piece couldn't find the "up to ¥5,000 off" that the Cityheaven banner promises new customers. The points image is the only place ¥5,000 shows up, and it's a ten-visit reward, not a first-visit one. If the phone staff have some other ¥5,000 for newcomers, it isn't written down. Ask.
The image doesn't answer two things a regular will want to know. Does cashing in at five points use up those points, or can you keep going to ten? And do points expire? The system page says to call for your balance (ポイントの残高は、お電話にてお気軽に). So call and ask those two questions while you're on the line.
The perk you can't buy: 出勤リクエスト
This is the line on the price image I'd frame and hang up. 出勤リクエスト, a shift request:
- Only for customers who've booked the same woman twice or more as a 本指名 (a named repeat booking).
- You pick the days you want, and you can name more than one.
- If she says yes, the booking is handled as a 早割 (an early booking).
In other words, a regular can ask a woman to come in on a day she wasn't scheduled. That's the most valuable thing a deriheru can give a repeat customer, because the usual frustration isn't the price. It's that she works Tuesday and you're free Thursday. Ageha puts a rule on it: two bookings with her, then you can ask. The image doesn't print what 早割 costs, so I won't guess. Ask when you make the request.
It also fits the roster. Last month's count found a stable cast and no new arrivals on the board. On Friday, October 2, the official site's shift list showed sixteen women working that day, aged 31 to 41, with shifts running from 11:00 to 5:00 the next morning. The photo diaries were active too. One woman posted twice in 24 hours that she was on her way to Sugamo. A shop that changes its women every month couldn't run a shift-request system. You can't ask someone to come in if she's gone by next month. This one can.
The fine print a regular learns
Transport is published now. In September, transport outside the free ring was the one cost we couldn't price. The current price image has a chart:
- Free if your hotel is near Uguisudani, Nippori, Nishi-Nippori, Tabata, Komagome, Sugamo, Otsuka or Ikebukuro stations. That's eight stations, and the image adds that it covers hotels by those stations only.
- ¥2,000: parts of Shinjuku, Taito, Bunkyo, Arakawa, Kita, Toshima and Itabashi wards.
- ¥3,000: Shibuya, Minato, Chuo, Nakano, part of Chiyoda, part of Itabashi.
- ¥4,000: Shinagawa, Meguro, Sumida, Koto, part of Edogawa, Suginami, Katsushika, part of Nerima.
- Everything else: call and ask.
The service area is wider than the ad copy suggests. It's all 23 wards plus southern Saitama: Kawaguchi, Toda and Wako. Love hotels, city hotels and private homes are all fine.
Meet at Sugamo Station. The image says お待ち合わせできます（巣鴨駅PM5:00まで）: you can meet her at Sugamo Station until 5 p.m. That's handy if you don't want to give out a hotel name over the phone. Sugamo's old-folks shopping street is about as low-key as Tokyo gets in the daytime.
Extension: ¥10,000 for 30 minutes. Compare that with the ladder. Going from 100 to 130 minutes costs ¥5,000 if you book it up front, and extending by the same 30 minutes in the room costs double. A regular books long from the start.
Free options: pink rotor, sexy lingerie, garter belt, pantyhose (black or beige). ¥2,000 each: vibrator, denma. Nomination and online nomination are free on every course.
Hours have a catch. Cityheaven says 10:00 to 5:00 the next morning, with phones from 9:00. The price image agrees for Monday through Saturday, but in red it says Sunday: 10 a.m. to 10 p.m. If you're planning a late Sunday night, the shop's own image says it closes at 22:00. It's open every day except New Year's Day.
The regular's checklist
- Call from a mobile with caller ID on. Never the hotel phone.
- First visit: 60 min at ¥18,000 or 80 min at ¥22,000, membership and online nomination free.
- Ask for your point balance on every call, and ask whether rewards use up your points and whether they expire.
- Save rewards for a 100-minute or longer course, since that's the only place they work.
- After two bookings with the same woman, you can make a shift request. Ask what 早割 costs.
- Stay inside the eight free stations or check the chart. ¥2,000 to ¥4,000 each way is part of the price.
- Book the length you want up front. In-room extensions cost twice the ladder rate.
- No Sunday nights after 22:00.
Verdict
- Membership system: ★★★★☆. It's simple, free and written down. The phone-number rule is strict, but it's stated plainly.
- Points program: ★★★☆☆. ¥500 a visit at best, only usable on long courses, and the rules on using and expiring points aren't printed.
- Shift request: ★★★★★. A real perk for real regulars, and a stable roster means it can actually work.
- Transparency: ★★★★☆. The new transport chart fixes last month's biggest gap. Docked for the Sunday-hours mismatch with Cityheaven and the "up to ¥5,000" banner that still has no matching new-customer offer.
- Foreign-visitor friendliness: ★★☆☆☆. Nothing on the refusal list bars foreigners, but booking runs on a Japanese phone call and a mobile number with caller ID.
A shop like Ageha doesn't make its money on the first visit. It makes it on visits three through thirty. It says so with a points card, a shift-request rule, and a free membership tied to the one thing you can't fake: a phone number. If you're going to be in Sugamo more than once, read the system page the way a regular would. If you're only passing through, the first-visit price is the deal, and the rest is for the guys who come back.