AFTER V — アフターファイブ, "after five" — sits on the third floor of the Kaji Building in Ikebukuro 2-chome, four or five minutes west of Ikebukuro Station depending on which of the shop's own pages you believe. It is a セクキャバ (sec-kyaba, "sexy cabaret"): a seated format where you buy a timed block, a drink, and a woman beside you on the clock, with a contact level that sits deliberately between a straight hostess club and anything that concludes. No hotel, no dispatch, no room in the back. You buy time. That is the entire product, which makes it an unusually clean thing to audit, because there's nothing to price except the clock.
So let's price the clock, because this one is priced backwards.
The shop
| Genre | セクキャバ (sec-kyaba) |
| Address | 東京都豊島区池袋2丁目8番5号 梶ビル3階 |
| Phone | 03-6907-0666 |
| Hours | 10:00–24:00, 年中無休 (no closed days) |
| Access | JR Ikebukuro West Exit 4–5 min; Metro C6 exit 3 min |
| Roster | 100+ registered, 25+ on a typical day |
| Official | afterfive-ikebukuro.com |
The catch copy is doing the standard sec-kyaba job: キャバクラでこんなことしちゃっていいんだろうか…そんな背徳感をビンビン感じること間違いなし！！ — roughly, is this really allowed in a cabaret?, selling 背徳感 (haitokukan, the sense of transgression) as the headline feeling. The listing also flags the shop as a 2025年ミスヘブン セクキャバ部門 No.1輩出店舗 — the house that produced the 2025 Miss Heaven sec-kyaba No.1. Take a ranking title for what it is: evidence the recruiting engine works, not a promise about your Tuesday.
Fourteen hours a day, every day, one room, a hundred women. Now the numbers.
The board is a clock, not a menu
Here is the entire set pricing. Read it and notice what's missing:
| Set | Price |
|---|---|
| 10:00–12:00 | ¥6,000 |
| 12:00–17:00 | ¥7,000 |
| 17:00–24:00 | ¥10,000 |
Three prices, sorted by when rather than how long. Most boards I audit are indexed on duration; this one is indexed on the hour of the day, and the duration isn't printed anywhere on it. The board never tells you how long a set is.
You have to get that from a coupon. The first-timer coupon reads 1set(40分), and the same coupon prices the regular at ¥7,000 — which pins the 12:00–17:00 row and confirms a set is 40 minutes. So the single most load-bearing number on the price list, the denominator under all three figures, appears only on a promotional page. Fill it in and the board resolves:
| Set | Price | Per minute |
|---|---|---|
| 10:00–12:00 | ¥6,000 | ¥150.00 |
| 12:00–17:00 | ¥7,000 | ¥175.00 |
| 17:00–24:00 | ¥10,000 | ¥250.00 |
A morning minute costs ¥150. An evening minute costs ¥250. Same room, same forty minutes, 67% more money, and the only variable is where the hands are.
The extension costs more than the thing it extends
This is the part that inverts everything. Extensions are priced separately, and by daypart:
| 延長 (extension) | 10:00–17:00 | Per min | 17:00–24:00 | Per min |
|---|---|---|---|---|
| 40 min | ¥10,000 | ¥250.00 | ¥12,000 | ¥300.00 |
| 60 min | ¥15,000 | ¥250.00 | ¥18,000 | ¥300.00 |
| 80 min | ¥20,000 | ¥250.00 | ¥24,000 | ¥300.00 |
Two formulas, no exceptions across the whole grid:
daytime extension = ¥250 × minutes evening extension = ¥300 × minutes
Six rows, two straight lines, not a yen of drift. Which means the standard move — difference the rows, find where the marginal rate drops, buy that rung — returns nothing. There is no volume discount on extensions at any length in either daypart.
And now put the two tables side by side. A midday set is ¥175 a minute. A midday extension is ¥250 a minute. Staying costs 43% more per minute than arriving. In the morning the gap is worse: ¥150 against ¥250, a 67% step up the instant your first forty minutes expire. Even at night, where the set is already expensive, the extension is 20% dearer still.
I've read a lot of these boards. The near-universal grammar is longer is cheaper. This shop's grammar is the first drink is the cheap one, and every board number is consistent with that reading.
The curve only goes up
Extensions come in 40, 60 and 80. Add them to the 40-minute set and there are exactly four purchasable visit lengths. Here's what each actually costs, free-play, no nomination:
| Total time | Midday (12–17) | Per min | Evening (17–24) | Per min |
|---|---|---|---|---|
| 40 min | ¥7,000 | ¥175.00 | ¥10,000 | ¥250.00 |
| 80 min | ¥17,000 | ¥212.50 | ¥22,000 | ¥275.00 |
| 100 min | ¥22,000 | ¥220.00 | ¥28,000 | ¥280.00 |
| 120 min | ¥27,000 | ¥225.00 | ¥34,000 | ¥283.33 |
Both right-hand columns rise monotonically. Not once do they dip. Your blended rate climbs from ¥175 toward ¥250 in the day and from ¥250 toward ¥300 at night, approaching the extension rate from below and never touching it, because the one cheap block at the front gets diluted by every expensive block behind it.
There is no sweet spot on this board. The optimum is always to leave. The cheapest visit per minute is the shortest one available, in every window, without exception — which is a genuinely unusual thing for a price list to say about itself, and this one says it four different ways.
Nomination: ¥2,000, and after dark it eats the discount whole
| Fee | Amount |
|---|---|
| 指名料 (nomination — requesting a specific woman) | ¥2,000 |
| 場内指名料 (in-house nomination — keeping the one already sitting with you) | ¥2,000 |
Note that those are equal. In cabaret formats the jōnai shimei — deciding mid-set that you want to keep the woman the house sent over — is often the softer number, because it's the shop's own upsell path. Here both doors cost exactly the same ¥2,000, which at least means you're never being routed toward one by price.
Now watch what that flat ¥2,000 does to the evening set. Ten thousand yen for forty minutes, plus two thousand for the nomination, is ¥12,000 for the first forty minutes — ¥300.00 a minute. That is, to the yen, the evening extension rate.
At night, the instant you name a woman, the first-set discount ceases to exist and the entire visit becomes a perfectly flat ¥300 per minute.
Run it out and it holds at every length: 80 minutes with a nomination is ¥24,000 (¥300/min), 120 minutes is ¥36,000 (¥300/min). The curve that climbs for free-play customers is a straight horizontal line for nominating ones. The ¥2,000 is precisely, exactly the size of the gap it closes.
In daylight it doesn't fully close. A midday set plus nomination is ¥9,000 for forty minutes — ¥225 a minute against the ¥250 extension line, so ¥25 a minute of the arrival discount survives. In the morning, ¥8,000 for forty is ¥200 a minute, and ¥50 survives. The first-set discount is a daytime feature. After five it's arithmetic that has already been spent.
The 17:00 cliff, itemized
Two boundaries exist in this shop, and they are not the same animal.
Noon moves one number: the set goes ¥6,000 → ¥7,000, +¥1,000. The extension rate doesn't budge, because the day extension band runs 10:00–17:00 straight through. A soft edge.
Five o'clock moves everything at once:
| What changes at 17:00 | Before | After | Delta |
|---|---|---|---|
| Set (40 min) | ¥7,000 | ¥10,000 | +¥3,000 (+43%) |
| Extension, per minute | ¥250 | ¥300 | +¥50 (+20%) |
| First-timer coupon | ¥4,000 | ¥6,000 | +¥2,000 (+50%) |
| 同伴 (dohan), for ¥20,000 | 80 min | 60 min | −20 min (−25%) |
| Concept | 痴女OL | ドレス美女 | — |
Measured against the 10:00 opening rate, a 40-minute set costs 67% more after five. Whichever line you pick, that minute is the most expensive boundary in the building — and it's the one printed on the sign.
VIP is a flat ¥150 a minute, and it stacks
| VIP席 | Price | Per min |
|---|---|---|
| 20 min | ¥3,000 | ¥150.00 |
| 40 min | ¥6,000 | ¥150.00 |
Another perfectly flat line — ¥150 a minute for the private table, no break for the longer block. Read it as a surcharge riding on top of the set, and the totals get steep fast. A 40-minute evening set in VIP with a nomination is ¥10,000 + ¥6,000 + ¥2,000 = ¥18,000 for forty minutes, or ¥450.00 a minute. A midday VIP set on free play is ¥13,000, or ¥325 a minute. The board doesn't price VIP beyond 40 minutes, so what a 120-minute VIP evening costs is a phone call, not a published figure.
同伴: the daytime one absorbs the fee, the evening one doesn't
Dōhan — meeting your nominated woman outside and walking in together — is priced as a package:
| 同伴料 | Duration | Price | Per min |
|---|---|---|---|
| 10:00–17:00 | 80 min | ¥20,000 | ¥250.00 |
| 17:00–24:00 | 60 min | ¥20,000 | ¥333.33 |
Same money, two different clocks. The daytime dohan is priced at exactly the 80-minute day extension (¥20,000, ¥250/min). The evening one is the 60-minute night extension (¥18,000) plus ¥2,000 — precisely one nomination fee, which makes sense, since a dohan is a nomination by definition. The daytime version simply doesn't charge that ¥2,000.
Against a normal walk-in it's a ¥1,000 premium in the day: 80 midday minutes with a nomination is ¥19,000, versus ¥20,000 by dohan. At night the comparison can't even be made, because 60 minutes isn't otherwise purchasable — the set-plus-extension grid only produces 40, 80, 100 and 120. The dohan is the only door to a one-hour evening here, and it costs a third more per minute than the 80-minute route.
The coupons, and where their arithmetic bends
Coupon 1 — 【初回フリー限定】1set(40分) 4,000円. First-timers, free play only, prepaid, all-you-can-drink included, newsletter registration required. ¥4,000 daytime / ¥6,000 evening. That daytime figure is ¥100.00 a minute — the cheapest published minute in the shop by a third.
The coupon prints its regular as 通常7,000円, and that is true in exactly one of the three windows. Actual savings by daypart:
| Window | Regular | Coupon | Saved | Off |
|---|---|---|---|---|
| 10:00–12:00 | ¥6,000 | ¥4,000 | ¥2,000 | 33% |
| 12:00–17:00 | ¥7,000 | ¥4,000 | ¥3,000 | 43% |
| 17:00–24:00 | ¥10,000 | ¥6,000 | ¥4,000 | 40% |
The advertised 43% is honest for the midday window and overstated for the morning. The largest actual saving — ¥4,000 — is the evening one, where the headline percentage is lower. If you're optimizing yen rather than percentages, the coupon is worth most after five, which is the opposite of what its own copy implies.
Two conditions deserve their own line. メルマガ登録必須, +1,000円 without pre-registration — so the real price is ¥5,000 day / ¥7,000 evening unless you hand over an email address first. The shop has put an exact price on your inbox and it is ¥1,000. (Pleasing coincidence: unregistered-evening lands on ¥7,000, the same number the coupon calls "regular.") And 消費税・サービス料なし is listed as a coupon benefit, except the official price board already says 消費税・サービス料 全て込みの価格です — tax and service included on everything. That bullet isn't a concession, it's standing policy wearing a coupon's clothes.
Coupon 2 — 【昼の部限定】1set(60分) 9,000円 モミ放題. Daytime only, free play only, same newsletter rule. Sixty minutes for ¥9,000 is ¥150.00 a minute, and the interesting part is the marginal maths. Against the ¥7,000 midday set you pay ¥2,000 more for twenty more minutes — ¥100 a minute for the extra time, versus the ¥250 the extension table would charge for exactly those minutes. That's 60% off the marginal rate, and it is the only place in this entire price structure where buying more time makes your visit cheaper per minute instead of dearer.
Against the ¥6,000 morning set it's rate-neutral: ¥3,000 for 20 extra minutes is ¥150 a minute, precisely the morning line, extended by a third and with モミ放題 added on top.
Both coupons are フリーのみ — free play, no nomination. So the ¥100 minute and the choice of woman are mutually exclusive, and every cheap rate in this shop is a rate you can't point at anybody.
What the board doesn't tell you
No drink prices anywhere. Not one figure. In a seated cabaret format the drink line — and specifically the woman's drink — is normally a headline revenue stream, and this board is silent on it. The coupons mention 飲み放題 (all-you-can-drink) as an inclusion, which raises rather than settles the question of what's included in a regular set and what a drink for her costs. This is the largest hole in the listing and the first thing I'd ask about.
No payment method. Cash or card is stated nowhere. On a bill that can reach ¥36,000 before drinks, that's not a hotel-corridor discovery.
What happens if your set crosses 17:00. Start at 16:40 and forty minutes puts you at 17:20. Nothing published says whether you're charged ¥7,000 or ¥10,000, or which extension rate applies. Worth up to ¥3,000 on the set and ¥50 a minute after — and completely undocumented. Same question, smaller stakes, at noon.
The set length, as noted, appears only on a coupon.
Whether 指名 and 場内指名 can both land on one bill if you switch women mid-visit. Both are ¥2,000; nothing says whether that's ¥2,000 or ¥4,000.
VIP beyond 40 minutes, and whether it can be added mid-set.
No cancellation policy on any page I could read.
Every published rate, ranked
| ¥/min | What it buys |
|---|---|
| ¥100.00 | First-timer coupon, 40 min, daytime, free play |
| ¥150.00 | Morning set (10–12) · evening first-timer coupon · 60-min モミ放題 coupon · VIP surcharge |
| ¥175.00 | Midday set (12–17) |
| ¥225.00 | 120 min midday, free play |
| ¥250.00 | Evening set · all daytime extensions · daytime dohan |
| ¥283.33 | 120 min evening, free play |
| ¥300.00 | All evening extensions · any evening visit with a nomination, at any length |
| ¥333.33 | Evening dohan |
| ¥450.00 | Evening set, VIP table, nominated, 40 min |
Top to bottom that's a 4.5× spread, all of it published, none of it hidden — and the sort order is almost perfectly the sort order of the clock. Early is cheap, late is expensive, and staying is dearer than arriving at every hour of the day.
What it costs, all in
The advertised visit. First-timer coupon, 40 minutes, midday, free play, newsletter registered: ¥4,000. All-you-can-drink included, tax and service included, no choice of woman. The best minute in the building and you only get it once.
The honest first visit. Same coupon without registering for the newsletter: ¥5,000. Still ¥125 a minute, still the second-cheapest thing here.
The value play. 60-minute モミ放題 daytime coupon: ¥9,000, ¥150 a minute. The only purchase in this shop where the marginal minute is cheaper than the average one.
A realistic evening. 40-minute set, one nomination, no VIP: ¥12,000, ¥300 a minute. Extend once and it's ¥24,000 for 80 minutes — the same ¥300 a minute, because at night the rate never changes once you've named someone.
The long night. 120 minutes after five with a nomination: ¥36,000. Before drinks, whatever those cost.
The worst case, entirely constructible from published prices. Evening set, VIP table, nomination, 40 minutes: ¥18,000 — ¥450.00 a minute. That is 4.5× the ¥100 coupon rate, at the same shop, on the same day, off the same board. Nothing there is hidden. It's just what happens when a time-of-day surcharge, a flat fee and a flat table charge all land on the shortest clock available.
The number I'd actually pay: ¥9,000 for the daytime hour. It's the only line item here that behaves like a volume discount, and it's on the coupon page rather than the price board.
Verdict
- Board consistency: ★★★★★ — six extension rows generated by two clean formulas with zero drift, VIP flat to the yen, dohan reconciling exactly against the extension table plus one nomination fee. Internally this thing is machined.
- Board completeness: ★★☆☆☆ — and yet it never prints the set length, never prints a drink price, and never prints a payment method. Three absences, one of them load-bearing.
- Price structure: ★★☆☆☆ — an inverted clock. Per-minute cost rises with every rung at every hour, there's no sweet spot at any length, and the board's own logic argues for the shortest visit on offer.
- Fee honesty: ★★★★☆ — ¥2,000 flat for either nomination with no bait-and-switch between them, tax and service genuinely included, no membership fee anywhere. Docked one for the ¥2,000 that silently annihilates the evening discount.
- Coupon accuracy: ★★★☆☆ — the 43% claim holds in one window of three, the tax-free "benefit" is standing policy, and the ¥1,000 newsletter gate is disclosed but easy to miss. The 60-minute coupon, though, is straightforwardly the best value here.
- Daypart transparency: ★★★★☆ — three windows, clearly bounded, applied consistently to sets, extensions, coupons and dohan alike. Minus one for saying nothing about what happens when your set straddles the boundary.
- Going back: ○ — daytime, on the ¥9,000 hour, with the drink question settled at the door.
What gets me about AFTER V is that it isn't hiding anything. Every figure I've quoted here is published, the two extension formulas are the cleanest I've checked in months, and the shop is completely upfront that five in the afternoon is a different and more expensive proposition than eleven in the morning. It says so in its own name.
But it has built a board on which time gets more expensive the more of it you buy, and then named itself after the hour when all of it gets more expensive still. A hundred women, fourteen hours a day, one room, and the whole operation runs on a clock that only ever ticks upward. After five. They told you the price in the sign, and the sign is a time.