Field Diary
Hajimete no Este Ikebukuro Takes Bookings Until 4 a.m. — and Its '18% Off' Coupon Is Mostly Just the Hotel Bill
A 1 a.m. walk-up to Hajimete no Este Ikebukuro, a reception-type adult esthetic off the north exit that keeps its phones open until 4 in the morning — and a look at why its headline 18% new-customer discount turns out to be the ¥3,000 hotel fee wearing a percentage sign, while the shop's own points system quietly beats both coupons.