Field Diary
THE MUSE, Shibuya: Ordering the 'Non-Everyday' to a Hotel Room at 2 AM
A late-night field report on THE MUSE, an Azabu-Juban-bred premium delivery health, watched from a different angle: not the ¥50,000 price but the machine that delivers it — the last-mile logistics, the drilled hospitality, the sub-5% intake, and the Kawasaki-Chiba branch network behind a shop that runs a room to your door until 4 AM.