Field Diary
CHERRY WEST, Ikebukuro: The ¥5,000 Coupon Is a Once-Per-Lifetime Offer — and the Same Room Sells It Every Weekday Morning
CHERRY WEST is the joint-most-expensive sekukyaba in Ikebukuro's north-west district — ¥9,000 for 40 minutes against a category median of ¥6,000 — and it is currently advertising a 55% OFF new-customer coupon that resolves to ¥5,000. The same phone number and the same third-floor room, listed separately on Cityheaven as a morning shop, sells ¥5,000 for 40 minutes to anybody, every weekday, as a standing early-bird rate. Six pages, one address, and a price-per-minute spread of 2.4x depending on which one you happened to open.