Field Diary
LUNA TOKYO Shibuya: A Five-Rung Moon-Phase Price Ladder and What a ¥125,000 Ceiling Is Really For
A field report on LUNA TOKYO, a premium Shibuya delivery-health shop that prices itself in five moon phases from ¥18,000 to ¥125,000. Why the ladder isn't a menu but a sorting machine, what an in-house photo studio actually buys, and how a Shibuya base dispatching to all 23 wards runs on almost no fixed cost.