Columns Soapland

Popular Soaplands

Elon, with 20-plus years in the game, breaks down popular soaplands from firsthand experience.

Popular Soaplands

Today I'm writing on the theme of "popular soaplands."

I'll explain it by mixing in my own firsthand experience — over 20 years in fuzoku (Japan's licensed adult-entertainment business) — with what I've turned up through research.

The basics

Let me lay out the fundamentals you should know about this area.

Elon
ElonAfter surveying nightlife scenes all over the world, my conclusion is that "the nightlife rooted in the local culture is always the richest." In that sense, I think Japan's fuzoku is the best in the world. That's not blind favoritism — it's a verdict reached by comparison.

Watch the industry long enough and you'll see that even the same topic can get a totally different verdict depending on whether you take the "customer's side" or the "girl's side."

What I can say from firsthand experience

I'll talk based on what I've been through myself.

Elon
ElonThe first time I hit a soapland (soapland — a bathhouse-style full-service format) in Yoshiwara, I was 25. That was back before I'd had the pearls put in. These days, the reaction when I walk in with pearls is honestly one of the little thrills. The conversations with a girl who asks "Wait, what is that?" turn out to be surprisingly fun.

I believe firsthand experience beats theory. This industry especially is a world where "reps" matter more than "knowledge."

Wrap-up and my verdict

Elon
ElonI don't have some goal of conquering every soapland in the country, but I've made the rounds of the "signature" spots in each region. My conclusion: service quality and cleanliness don't move in lockstep. Some of the cheapest places deliver borderline divine hospitality.

The place I end up going back to most is First Class Ruby. The reason it keeps showing up on this site is simple — it's a shop I actually repeat. Take it as a reference.