Sixty Names, and the Only Number That Matters
There's a particular kind of Tuesday where you want to be out of central Tokyo. The trains west from Shinjuku empty out past Mitaka, the buildings drop from twenty storeys to four, and by the time you're standing on the north side of Tachikawa station the whole city feels like it exhaled. I like Tachikawa. It's a real place that happens to have a red-light economy, rather than a red-light economy with a train station attached.
So I went looking, and I ended up on the page for Pri-Colle — PRINCESS COLLECTION, a delivery health outfit that has been shouting "西東京ナンバー１クラス" — number one class in West Tokyo — from the top of its listing for as long as anyone's been looking. Underneath that it calls itself a 完全素人専門デリバリーヘルス: an exclusively-amateur delivery service. The roster page backs the ambition with a number that stops you: 60 women.
Sixty. In Tachikawa. That is a Kabukicho-sized board being run out of a city of 185,000 people.
Then I opened the shift schedule, which is the page nobody reads and the only page that tells you the truth. Across the next seven days — the full published board, Tuesday the 25th through Monday the 31st — Pri-Colle has 19 of those 60 women down for at least one shift. Forty-one names, 68% of the roster, have nothing posted at all. The entire week contains 31 shifts. Tonight, the night I was actually looking at, there are ten.
That's the article, really. Everything else is arithmetic. But the ten-versus-sixty gap is not the scandal it looks like at first glance, and I want to be careful here, because the lazy version of this piece writes itself and it would be wrong.
So the honest framing isn't "sixty is a lie." It's that sixty is a catalogue and ten is an inventory, and if you walk in expecting to browse sixty faces and pick one for tonight, you're going to have a frustrating phone call. Roughly four to five women per day, on average, across a seventeen-hour operating day. Plan accordingly.
The Ladder Has Exactly One Discount on It
Here's the board, straight off the system page:
| Course | Price | Per minute |
|---|---|---|
| 60 min | ¥16,000 | ¥266.7 |
| 80 min | ¥19,000 | ¥237.5 |
| 100 min | ¥24,000 | ¥240.0 |
| 120 min | ¥29,000 | ¥241.7 |
| 140 min | ¥34,000 | ¥242.9 |
Most shops build a ladder where every rung down gets cheaper per minute, because they want you buying time and the marginal hour costs them nothing but the woman's patience. Pri-Colle doesn't do that. Watch the marginal cost of each extra twenty minutes: 60 to 80 costs ¥3,000. 80 to 100 costs ¥5,000. 100 to 120, ¥5,000. 120 to 140, ¥5,000.
One discount. That's it. That's the whole ladder. The step from sixty to eighty minutes is the only place on this board where the shop gives you anything, and after that the price per minute is flat at exactly ¥250 forever — which is higher than the average you've already achieved at eighty minutes, so your per-minute rate quietly creeps back up the longer you stay. The 140-minute course is the second-worst value on the board. Only the entry course is worse.
Which produces an unusual conclusion for a Tokyo deriheru: the 80-minute course at ¥19,000 is the mathematical floor of this entire price list. Not a compromise, not the budget option — the actual cheapest minute you can buy here. Twenty minutes more than the entry course for ¥3,000, when every subsequent twenty costs ¥5,000. If you take one number away from this article, take ¥19,000.
The Extension Fee Is Printed Twice, and the Two Numbers Disagree
This one I had to read three times.
On the shop's top page, in the price block, it says: 延長20分毎 5000円. Extension, ¥5,000 per twenty minutes.
On the shop's own system page — same shop, same site, one click away, the page whose entire job is to be the authoritative price list — the same line reads: 延長20分毎 6000円.
A thousand yen apart, on the same shop's own two pages, on the same afternoon. I'm not going to pretend I know which one the driver will ask you for. But I can tell you what the discrepancy does, which is more useful.
At ¥5,000 per twenty minutes, extending costs exactly the same as buying the next course up — the ¥5,000 marginal rate we just derived. Perfectly neutral. Extend or pre-book, identical money.
At ¥6,000, extending costs ¥1,000 more per twenty minutes than simply having booked the longer course in the first place.
So the advice is the same under either number, which is the nice thing about a contradiction that only points one direction: buy the time you want at the door. There is no version of this price list where planning to extend is the smart move. Best case it's a wash; worst case you're paying a thousand-yen tax per twenty minutes for indecision. Decide before you dial.
The Coupon Everybody Notices, and the One They Should Take Instead
Pri-Colle runs two first-visit coupons. Both carry the identical headline — 【期間限定】◆ご新規様限定大特価◆, limited time, new customers only, special price — and both work the same way: you say 「ヘブン新規割りみた」 on the phone, nomination fees are extra, transport may apply.
Coupon A: 60 minutes, ¥16,000 → ¥15,000. The page calls it 6% off. Coupon B: 100 minutes, ¥24,000 → ¥22,000. The page calls it 8% off.
Coupon A is the one that catches the eye, because ¥15,000 is the smallest number on the entire listing and it's fronted by あやね, 21, listed at T160・83(C)・55・82. Coupon B is fronted by れい, 20, T160・90(E)・56・86.
Now run them through the per-minute column:
| Option | Price | Per minute |
|---|---|---|
| 60 min coupon | ¥15,000 | ¥250.0 |
| 80 min board price | ¥19,000 | ¥237.5 |
| 100 min coupon | ¥22,000 | ¥220.0 |
The headline coupon is the worse of the two, and it's beaten on rate by an 80-minute course that carries no coupon at all. Meanwhile Coupon B at ¥220 a minute is not just the best coupon here — it's the cheapest minute available anywhere on this shop's board, by a comfortable margin, and it's the only place where the ladder's own logic gets broken in the customer's favour. A first-timer who takes the ¥15,000 headline is paying ¥250 a minute to feel like he got a deal, while the ¥22,000 line item sitting directly underneath it is thirty yen a minute cheaper.
Two more details, both of which happen to point the same way. First, れい — the face of the better coupon — carries 7 reviews, more than any other woman on this roster, and she has two shifts posted this week. Second, あやね, the face of the headline coupon, has zero shifts on the entire seven-day board. I'm not going to build a conspiracy out of that; coupon artwork gets set once and left alone, and she may well be back next week. But if you call up asking for the ¥15,000 coupon and the woman pictured on it, you are asking for two things this shop currently cannot sell you.
One more small thing that made me laugh: both coupons are labelled 期間限定 — limited time — and both list their expiry as 無期限, no expiry. One of them opened on 1 April. It's late August. That's a five-month-old limited-time offer with no end date, which is a sentence that shouldn't be able to exist. The banner at the top of every page, meanwhile, is still advertising the June nomination ranking. Nobody has touched the furniture in a while.
Nomination Is Where This Shop Gets Expensive, and Not Because of the Fee
The fee structure looks mild:
- ネット指名 (online nomination): ¥1,000～
- 本指名 (repeat nomination): ¥3,000～
- 入会金 (membership): free. No membership charges of any kind — 当店は会員費用などは一切頂いておりません.
- キャンセル料金 (cancellation): ¥5,000 + transport.
And then, in small type, the line that costs more than all of them: ※指名の場合、チェンジ・キャンセルはご遠慮願います。 If you nominate, please refrain from changing or cancelling.
Think about what that actually constructs. In a normal deriheru transaction you hold a small option: if the woman who arrives is not meaningfully the woman in the photographs, you can change. That option is the customer's only real protection in a business conducted entirely through pictures. Here, the moment you pay between ¥1,000 and ¥3,000 to nominate, you surrender it — and the exit you've just given up is guarded by a ¥5,000 cancellation fee plus transport.
So nominating isn't a ¥1,000 decision. It converts a ¥1,000 fee into a position with ¥5,000-plus of downside and no escape hatch. That is a completely reasonable policy from the shop's side — nominations are how they protect a woman from being ordered by name and then rejected at the door, which is a genuinely horrible thing to have happen to you at work, and I have no quarrel with a shop that closes that door. But you should price the trade honestly. Nominate when you know who you're getting. Don't nominate to gamble on a photograph. Online nomination on a first visit, at ¥1,000, on a woman with actual reviews, is the sane middle path.
And note the tildes. Not ¥1,000 and ¥3,000 — ¥1,000～ and ¥3,000～, both open-ended, with nothing on the board explaining which women sit above the floor or by how much. The receipts, as we'll see, show a ¥1,000 spread that the price list never accounts for.
"Free Transport" Covers Three Cities Out of Thirty
The top page says 交通費 無料 — transport free — and then footnotes it: ※一部有料エリアがございます, some areas are chargeable. The full table is on the system page, and "some" is carrying a heroic amount of weight:
| Fee | Municipalities | Count |
|---|---|---|
| Free | Tachikawa, Kunitachi, Akishima | 3 |
| ¥1,000 | Higashi-Yamato, Kokubunji, Fuchu, Hino, Musashi-Murayama, Koganei, Kodaira, Fussa, Mizuho, Hamura | 10 |
| ¥2,000 | Mitaka, Inagi, Chofu, Tama, Higashi-Murayama, Hachioji, Akiruno, Ome | 8 |
| ¥3,000 | Musashino, Nishi-Tokyo, Machida, Higashi-Kurume, Komae, Kiyose, rest of Nishitama-gun, Iruma, Tokorozawa | 9 |
Thirty municipalities named. Free in three of them. Ninety percent of this shop's own stated dispatch area carries a charge, and the word on the front page is "free."
Two things worth pulling out of that table. Iruma and Tokorozawa are in Saitama, not Tokyo — the outermost ring of a shop whose listed address is simply 東京都立川 crosses the prefectural line. And the ¥3,000 tier does real damage to a short course: on the ¥15,000 headline coupon, dispatching to Machida turns a ¥250-a-minute hour into ¥300 a minute before you've paid a nomination fee. The coupon is a Tachikawa-Kunitachi-Akishima coupon. Outside those three cities it's mostly theatre.
What the Receipts Say
This is the part I actually trust, because customers filling in the 料金の総額 field on a review form have no incentive to flatter anybody. Four of them, from this month:
- 24 August, いおり, 120 min — ¥33,000 all-in, to a private residence. Itemised as course + nomination + transport.
- 19 August, れい, 120 min — ¥32,000, course + repeat nomination + transport.
- 13 August, れい, 120 min — ¥32,000, same structure.
- 2 August, れい, 100 min — ¥28,000, room charge separate.
Board price for 120 minutes is ¥29,000. Board price for 100 is ¥24,000. So every single one of those receipts lands at board price plus ¥3,000 to ¥4,000, and the 100-minute one lands at plus ¥4,000 exactly.
That's a genuinely good result and I'll say so plainly: the printed board is the real board. No mystery service charge, no late-night surcharge appearing at the door, no gap between what the page says and what customers report paying. In a business where the distance between the advertised number and the paid number is often 40%, Pri-Colle's is a flat, predictable ¥3,000–4,000 of fees. Budget board + ¥4,000 and you will not be surprised.
The one wrinkle is that ¥1,000 spread — ¥33,000 for one woman versus ¥32,000 for another, same course, same customer, same fortnight. It could be a transport ring. It could be the tilde on 本指名 doing quiet work. The board doesn't say, and that's the only place in this listing where I couldn't get the numbers to close.
For contrast, run a first-timer through the same 100 minutes: ¥22,000 coupon + ¥1,000 online nomination, dispatched inside Tachikawa = ¥23,000. The regular on 2 August paid ¥28,000 for that same 100 minutes. Five thousand yen is the price of having a favourite. Worth it, probably. Just know that's what you're buying.
The Roster, and What "Amateur" Means Here
Sixty women. I counted the ages off the roster page, because a shop that stakes its whole identity on 完全素人 — completely amateur — is making a claim you can actually test.
| Age | Count |
|---|---|
| 18 | 10 |
| 19 | 14 |
| 20 | 17 |
| 21 | 4 |
| 22 | 4 |
| 23 | 2 |
| 24 | 6 |
| 25 | 3 |
Forty-one of sixty — 68% — are twenty or under. The oldest woman on the entire board is twenty-five. There is no one older. That is an extraordinarily tight band, and it means Pri-Colle's working definition of "amateur" is, functionally, young. Whatever else is true, the roster is not contradicting the pitch. The shop says it recruits women new to the industry, and the age curve is exactly what a genuine intake of first-timers looks like, piled up at 18-19-20 and thinning fast after 21.
The measurements tell the same consistent story. Cup sizes across all sixty: one A, five B, seventeen C, eighteen D, nine E, eight F, two G. C and D together are 58% of the board — dead centre of the Japanese distribution. This is not a shop quietly running a big-bust operation behind girl-next-door branding. The numbers look like a random sample of twenty-year-olds, which is precisely what the concept promises.
I'll enter one caveat. The word 未経験 — inexperienced — appears in the tagline of women across the whole age range here, including on a twenty-five-year-old described as an 未経験エンジェル. 未経験 is a marketing label in this industry, not an audited fact, and no shop anywhere has ever been penalised for applying it generously. Believe the age column, which is checkable and internally consistent. Treat the adjectives as adjectives.
Worth noting too: 97 reviews across nine pages is a substantial body of customer feedback for a suburban shop, and the recurring theme in the recent ones is not the women at all — it's the back office. Three separate reviews this year single out that phone and chat response has improved: 内勤スタッフさんの接客レベルが上がっている, 電話対応が丁寧になっている, レスポンスが以前に比べて正確になり早くなった. Reviewers don't usually notice admin staff. When several independently notice them getting better, something actually changed.
The Options Board
Flat-rate, printed in full, no bundles and no tiers to decode:
コスプレ (cosplay) ¥2,000 ・ ローター ¥2,000 ・ オナニー ¥3,000 ・ 電マ ¥3,000 ・ 顔射 ¥5,000 ・ ごっくん ¥5,000 ・ おしっこ ¥5,000 ・ 即尺 ¥5,000 ・ ＡＦ ¥10,000
Nothing clever here, which is the compliment. No "full option set" priced above the sum of its parts, no mandatory add-on smuggled into the course. You pick, you pay, you're done. The AF line at ¥10,000 is the only figure that would meaningfully move a bill, and it's stated at the top of a page rather than whispered in a car.
About the Shop
| Shop | プリコレ (PRINCESS COLLECTION) — Pri-Colle |
| Type | Delivery health (deriheru, standard) |
| Area | Tachikawa, West Tokyo |
| Hours | 12:00 – 5:00, no regular closing day |
| Phone | 042-806-2952 (mention 「ヘブン見た」) |
| Official site | pricolle.jp |
| Courses | 60/¥16,000 · 80/¥19,000 · 100/¥24,000 · 120/¥29,000 · 140/¥34,000 |
| Extension | ¥5,000 or ¥6,000 per 20 min — printed both ways |
| Nomination | Online ¥1,000～ / Repeat ¥3,000～ |
| Membership | Free. No membership fees of any kind |
| Cancellation | ¥5,000 + transport; nominated bookings cannot be changed or cancelled |
| Transport | Free in Tachikawa, Kunitachi, Akishima; ¥1,000–3,000 across 27 other municipalities |
| Roster | 60 women, ages 18–25 |
The Verdict
Pri-Colle is an honest shop with a badly maintained website, and those are two different problems that people constantly confuse.
The honesty shows up where it counts. Four independent customer receipts match the printed board plus a flat ¥3,000–4,000 in fees. Membership is genuinely free and the shop says so twice. The options list has no traps in it. The roster's age and measurement distributions match the concept being advertised, which is rarer than it should be. And the nomination policy that costs you the change option exists to protect the women, not to trap you — I'd rather that shop than the alternative.
The maintenance failures are real but small and all point the same direction: a June ranking still banner-ed in late August, two limited-time coupons that have never been limited by anything, an extension fee printed at two prices a click apart. None of that will cost you more than a thousand yen. All of it tells you this is a shop that puts its energy into the phones rather than the page — which, given three separate customers spontaneously praising the phones, seems to be working.
So, concretely. If you're new: the ¥22,000 hundred-minute coupon, online nomination at ¥1,000, dispatched inside Tachikawa, Kunitachi or Akishima. ¥23,000 out the door for the best minute-rate on the board, with the shop's most-reviewed woman on the artwork. If you're not using the coupon, the 80-minute course at ¥19,000 is the only rung on this ladder that gives you anything, and everything above it is priced at a flat ¥250 a minute whether you book it or extend into it.
And call the same day, or the day before at the outside. Sixty is the catalogue. Ten is what's actually in stock tonight, and the board out past Thursday is blank paper rather than an empty shop. Work inside the window and Pri-Colle does what it says on the front of the box.