Field Diary
COCOMERO, Kabukicho: The Specialist's Bet — One Rule, ¥10,000, and a 6 AM Door
A field report on COCOMERO, a store-based fashion health in Kabukicho that bets everything on a single rule — E-cup and up, no exceptions. ¥10,000 for thirty minutes, a door that opens at 6 AM, and no hotel fee. When does a specialist beat a generalist, and what does the 6 AM open really tell you?